Search Engine Optimization has become the power for those who want to take their business to its heights in this technical world as only creating websites is not enough in this fast-paced digital age with evolving developments. As the vast platform of the internet has provided people with the opportunity to turn out to the best health and wellness services only through the tips of their fingers, a good SEO strategy is a crucial thing for it.
While the health and wellness industry has become one of the most popular industries in today’s time, here are the top 5 health business SEO mistakes, you should take care of if you want high online visibility and higher conversion rates for your business. So, Avoid these common SEO mistakes in health businesses discussed further in the blog.
Top 5 Wellness SEO errors to avoid for better rankings:
1. Slow Website Speed: In this fast-paced world, people no longer have the patience to stay on a website waiting for it to load when they already have wasted their time choosing your website for a particular query over thousands of other options they had on the search engine results page (SERP). No matter how aesthetically pleasing your website is and how much quality the content uploaded on it has, a slow website can be one of the common SEO pitfalls for wellness businesses and you can lose a potential customer in the short span of a mere 5 seconds. A recent study by Google tells that more than 53 percent of users are likely to leave a website when they have to wait more than 3 seconds. So, if you have a website and you have invested enough amount of your time and money on it, from design to content marketing, monitoring and optimizing your website is a thing that should be non-negotiable. Ookla and RunTest are some of the most used speed test websites in India that you can use to monitor wellness
website SEO errors and eliminate them accordingly.
2. Overlooking the Importance of Images: Along with quality content, images also play an important role in improving your SEO. Major search engines like Google, give major importance to user experience and images are important visual element that helps in improving the user experience of the website. This visual element not only helps in making your website pages more visually appealing but also helps in conveying the information more effectively. Using images helps you in 2 ways: first, when a person looks for a thing on the internet, the images catch the attention of your potential customers and convince them to click on your website. Further, it makes them stay on your website for a long time due to the visual appeal of the images along with making them understand the whole thing they are reading about, reducing the bounce rates. One of the major benefits of utilizing relevant images in your website is that it
helps you make the pages load faster, satisfying the customers with quick responses. Compressing the images helps website owners maximize the loading speeds of their websites along with maintaining the quality.
3. Ignoring the Power of Local SEO: No one thinks of going too far when he or she has to look for health and wellness services and if there are options available nearby. Similarly, it is also crucial for health businesses to make their identity in their local place to get potential loyal customers, who will retain them again and again. Not optimizing your website for local SEO is a common SEO pitfall for wellness businesses that can have major outputs. To resolve this issue, Google My Business (GMB) listing is the first thing businesses turn around nowadays. A NAP formula is followed throughout your GMB strategy so that your business name, address, and phone number information are accurate and consistent across all online platforms so that whenever a person tries to reach out to you, you don’t disappoint him and lose
a potential customer. Adding your location and location-specific keywords is also crucial in your local SEO strategy.
4. Inadequate Keyword Research: Keywords play an important role in ranking your website higher on the SERP page and hence, inadequate keyword research is one of the wellness SEO errors to avoid for better rankings. While using generic and overly competitive keywords is one of the common mistakes made by healthcare websites, you need to understand that your target audience is common men who don’t have the knowledge of technical terms and concepts of healthcare. Tools like Google Keyword Planner or SEMrush are widely used to find relevant and high-ranking keywords. Long tail keywords focusing on your services will help you greatly. You can also incorporate these keywords into your website content in a genuine way including headings, meta descriptions, and alt tags.
5. Ignoring Technical SEO: To improve the visibility and performance of your website in search engine results, technical SEO can not be ignored as it helps you optimize the technical aspects of your website so that search engines can easily access and understand the content of a website and helps you in critical
issues like broken links, slow page loading times and poor site structure. Regular website audits can help you in getting to know and fix technical issues.
Conclusion:
As we look for wellness SEO errors to avoid for better rankings of your website, from your website speed to technical SEO, each element plays an important role. If you want to rank your website higher among all the other health and wellness businesses make sure that you avoid these common SEO mistakes in health
businesses, mentioned above. In this digital age, having a website is not a mere medium for your target audience to reach out to you, it is your digital portfolio to showcase the eligibility of your business and gain the trust of your target audience for more conversion rates. To know more about increasing the online visibility of your health and wellness business, don’t forget to follow the Digital Visibility Lab.
